Unrush is a conscious slow-fashion brand from India that focuses on timeless, season-less clothing rather than fast trends. Rooted in minimal design and quality fabrics, the brand creates versatile pieces made to be worn, re-worn, and loved for years.
Before onboarding with our agency, the brand had been stuck at the same revenue levels for the past 3–4 months with no month-on-month growth. The Meta and Google ad accounts were largely dependent on ASC campaigns, with no structured approach across the funnel. Creative testing was minimal, resulting in repetitive messaging and ad fatigue. Additionally, certain sections of the website experienced slow load times, negatively impacting user experience and conversion potential.
We restructured Meta and Google accounts to move beyond ASC dependency and built a scalable, full-funnel setup. Our team aggressively tested new audiences and creatives while allocating budget to interest-based targeting to unlock fresh demand. We improved website conversion performance by optimizing slow sections and refining key user flows, alongside strengthening conversion tracking for accurate data. Within the first month, this structured and testing-led approach delivered a 40–50% revenue uplift, setting a strong foundation for sustainable growth.
We revamped Meta and Google accounts with a structured full-funnel approach, reducing ASC dependency. Systematic audience and creative testing, along with a new product launch strategy, drove sustained sales. Budgets were diversified with interest-based targeting and influencer collaborations, while website performance and conversion tracking were optimized for measurable growth.
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