Unrush is a conscious slow-fashion brand from India that focuses on timeless, season-less clothing rather than fast trends. Rooted in minimal design and quality fabrics, the brand creates versatile pieces made to be worn, re-worn, and loved for years.
The brand had hit a wall, with revenue flatlining for months. Their ad accounts were running almost entirely on Meta’s automated Advantage+ (ASC) campaigns, which meant they lacked a proper funnel, suffered from severe ad fatigue, and had no way to capture new audiences. To make matters worse, a sluggish website was frustrating users and killing conversion rates.
Break the dependency on automated "black box" campaigns by building a deliberate, multi-stage marketing funnel across Meta and Google. At the same time, fix the friction on the website so that the new traffic actually converts.
We completely restructured the ad accounts, pushing budget into targeted, interest-based audiences to drum up fresh demand while rapidly testing new creatives. Simultaneously, we optimized the slow-loading sections of their site and fixed their conversion tracking. This one-two punch of better targeting and a smoother user experience delivered an immediate 40–50% revenue spike in the first 30 days, paving the way for 100% overall growth.
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