STAG is one of India’s most recognized sports brands, best known for its world-class table tennis equipment designed for performance, precision, and consistency.
Heavy dependence on marketplaces leading and offline to margin pressure.
Inconsistent visibility across website, Amazon, and quick-commerce platforms.
Seasonal demand fluctuations impacting consistent sales performance throughout the year.
Dependence on discounts to drive volume, affecting long-term brand equity.
Short product lifecycle awareness, leading to underutilization of cross-sell and upsell opportunities.
Built a unified brand presence across website, Amazon, and quick-commerce platforms.
Use content-led marketing (how-to videos, player endorsements, comparisons) to justify pricing.
Build brand trust through reviews, ratings, and UGC rather than price cuts.
Optimized product listings with strong visuals, keywords, and A+ content.
Leveraged offers, reviews, and retargeting to increase conversions and trust.
Leverage email and WhatsApp automation for repeat and upgrade purchases.
The focus was on strengthening brand visibility, improving conversion efficiency, and reducing over-reliance on discounts through value-driven communication.
Performance marketing tools were leveraged to drive targeted traffic, while product listings and content were optimized to clearly communicate differentiation and build trust. Cross-sell and upsell strategies were introduced to increase average order value and repeat purchases. Data tracking and analytics were used to continuously optimize campaigns, improve attribution, and ensure sustainable growth across all sales channels.
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