STAG is one of India’s most recognized sports brands, best known for its world-class table tennis equipment designed for performance, precision, and consistency.
The brand was trapped in a cycle of heavy discounting and reliance on third-party marketplaces, which was destroying their profit margins and cheapening their heritage image. They were also missing out on huge revenue opportunities by failing to cross-sell and upsell their high-ticket equipment.
Pivot to a premium Direct-to-Consumer (D2C) model. Use high-quality educational content to justify higher price points and build brand equity, rather than relying on flash sales to drive volume.
We replaced discount-heavy ads with premium content showcasing professional player endorsements, technique tutorials, and deep-dive product comparisons. We upgraded their D2C website product pages with high-end visuals and strong SEO. Finally, we set up automated email and WhatsApp flows to cross-sell gear and encourage repeat purchases, driving a massive 70% growth in revenue without slashing prices.
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