House of Eda is a modern women's apparel brand rooted in Indian aesthetics while speaking fluently to the sensibilities of today's confident, urban woman. The brand stands at the intersection of craftsmanship and contemporary design, offering silhouettes that are versatile, elegant, and culturally grounded without feeling traditional or dated.
Despite having beautiful, premium products, their paid ads were bleeding money. Generic product photos failed to convey the brand's high-end aesthetic, and a clunky, high-friction website navigation was causing shoppers to abandon their carts at alarming rates.
Realign the ad creative to match the buyer's intent by separating brand-building awareness campaigns from hard-selling conversion campaigns. Fix the website's user journey so that expensive traffic isn't wasted.
We scrapped basic product shots in favor of rich, story-driven visuals that highlighted the movement of the fabric and the lifestyle of the wearer. We mapped these targeted ads to highly optimized landing pages, removing all friction from the discovery and checkout process. This alignment between premium ads and a smooth website dropped Customer Acquisition Costs (CAC) by 10x.
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