House of Eda is a modern women’s apparel brand rooted in Indian aesthetics while speaking fluently to the sensibilities of today’s confident, urban woman. The brand stands at the intersection of craftsmanship and contemporary design, offering silhouettes that are versatile, elegant, and culturally grounded without feeling traditional or dated.
Despite a strong product and aesthetic, the brand struggled to achieve consistent scalable ROAS on paid media.
Website conversion rates were below industry benchmarks due to friction in navigation, product discovery, and checkout flow.
Rebuilt the paid media approach by separating brand-building creatives (MOF) from conversion-driven creatives (BOF) to align intent with messaging.
Shifted focus from generic product ads to story-led visuals that highlighted fabric, fit, lifestyle usage, and emotional cues.
Built a full-funnel performance ecosystem where paid media, website UX, and retention worked as one system.
Developed conversion-optimized landing experiences that matched ad intent, reducing bounce and drop-offs.
WeSolveForYou office - Okhla Phase 2 E 48/4, Pocket D, Okhla Phase II, Okhla Industrial Estate, New Delhi, Delhi 110020
