Perch is a homegrown brand for men who value effortless style. Their shirts are crafted in-house with perfected Indian fits, premium fabrics, and subtle details like its signature contrast collars. Each piece is thoughtfully tested and refined to ensure lasting comfort, sharp structure, and durability.
The brand faced multiple challenges, including stagnant AOV, limited visibility and traction for new product launches, and difficulty scaling revenue in a sustainable manner. Growth efforts were further impacted by the absence of a clear, structured funnel across Meta and Google, leading to inefficiencies in targeting and budget allocation.
To tackle these challenges, the strategy was updated with a strong focus on both growth and structure. New products were introduced to the website to improve AOV and keep the catalog fresh. A well-defined funnel was built on Meta to guide users from awareness to conversion, supported by continuous testing of creatives and audiences to identify what drives performance. Alongside this, a more aggressive push marketing approach on Meta was implemented to scale revenue, while retention marketing was strengthened to improve repeat purchases.
To execute this strategy effectively, the focus shifted to disciplined implementation and optimization. New product launches were actively supported through dedicated campaigns and upsell placements to drive higher AOV. The Meta funnel was structured into TOF, MOF, and BOF layers with clear objectives.Ongoing creative and audience testing frameworks were established to scale winning combinations faster. Retention efforts were enhanced through remarketing, CRM integrations, and offer-led communication to increase repeat purchase rates.
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