Perch is a homegrown brand for men who value effortless style. Their shirts are crafted in-house with perfected Indian fits, premium fabrics, and subtle details like its signature contrast collars. Each piece is thoughtfully tested and refined to ensure lasting comfort, sharp structure, and durability.
Growth was completely deadlocked due to a stagnant Average Order Value (AOV) and zero traction on new clothing drops. The underlying issue was a chaotic, unstructured approach to Meta and Google ads that resulted in highly inefficient ad spend.
Build a disciplined, multi-stage advertising funnel from scratch. Actively push new collections and introduce post-click upsells to raise the average cart value and lock in long-term customers.
We structured their ad campaigns into clear Top, Middle, and Bottom-of-funnel layers with distinct objectives. We ran dedicated ads for new product drops and injected strategic cross-sell prompts directly into the website's checkout drawer. To maximize long-term profitability, we connected their CRM to automated remarketing campaigns, turning one-off shoppers into repeat buyers and driving a 91% surge in total revenue.
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