Pashtush is a heritage-inspired brand rooted in India’s rich artistic traditions, bringing authentic, handcrafted shawls directly from artisans to customers worldwide.
The brand was stuck at a growth plateau for half a year. They were overly reliant on Meta's automated campaigns, giving them zero control over optimization. Furthermore, they were mixing their domestic and international ad budgets, which confused the algorithm and led to highly inefficient spending.
Take back manual control over audience targeting and strictly separate the budgets, campaigns, and messaging for local versus global markets.
We built a disciplined, multi-stage funnel using lookalike and interest-based targeting. By physically dividing the domestic and international ad accounts, we stopped the regions from competing against each other. We localized the ad copy for specific countries and added loyalty incentives on the backend, successfully doubling the total ad spend while simultaneously improving profitability.
WeSolveForYou office - Okhla Phase 2 E 48/4, Pocket D, Okhla Phase II, Okhla Industrial Estate, New Delhi, Delhi 110020
