Big Bear Farms is a farm-to-jar food brand from Himachal Pradesh offering handcrafted jams, preserves, toffees, pickles and more using seasonal, natural fruit with no artificial preservatives and small-batch freshness.
Limited content availability made it slightly challenging to scale creatives. Additionally, some products went out of stock intermittently. Delivery timelines could not be met from the client’s side, which led to increased customer queries and messages. Due to the high volume of orders, a temporary notice regarding delayed dispatch and delivery was also mentioned on the website.
To address the limited content availability, we identified the top-performing creatives and enhanced them by adding festive season and Christmas-related messaging through our internal team. After receiving client approval, this updated content was utilized for campaigns. To manage delivery-related concerns, we coordinated with the client, following which a delivery delay notice was added to the website. Additionally, on 20th December, based on client communication regarding extended delivery timelines, campaign budgets were reduced.
A performance-driven optimization strategy was applied throughout the campaign with continuous testing on broad audiences. Consistently performing ad sets were scaled, while underperforming creatives and audiences were paused to improve efficiency. Festive Christmas and gifting messaging emerged as the top-performing angle and was integrated into best-performing creatives. Remarketing campaigns received consistent budgets to capture high-intent users. Top-of-funnel and high-performing catalog audiences were scaled to drive sustained and incremental growth.
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