Gauri Designer is a contemporary women's fashion brand offering stylish, comfortable, and trend-forward clothing. It blends modern designs with quality fabrics, catering to customers seeking unique everyday wear. The brand regularly launches new collections.
A poorly timed seasonal product launch caused revenue to stagnate for a full quarter. The brand was being held back by website friction, worn-out ad creatives, and a complete failure to utilize the high-quality influencer and user-generated content (UGC) they already had on hand.
Revitalize the brand’s visual output by pivoting to authentic, organic-style content, relentlessly test offers to find a single winning hook, and align the website’s visual experience with the new ad campaigns.
We aggressively A/B tested promotional hooks until we found the top performer. We then rebuilt their Meta campaigns, balancing automated targeting with precise interest groups, and heavily injected untapped UGC and influencer videos into the ad rotation. By updating the website banners to match these new ads, we created a seamless shopping experience that drove the highest revenue month in the brand's history.
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