Phab (getphab.com) is an Indian food and beverage brand focused on high-protein, nutritious snacks and drinks that blend health and great taste — from protein bars and energy bars to protein milkshakes, and protein powders aimed at boosting everyday protein intake without sacrificing flavor.
The brand was trying to stand out in a heavily saturated, big-budget health snack market. The core hurdle was convincing skeptical consumers that a packaged protein product could genuinely deliver on both health and taste.
Ditch boring nutritional facts and focus on relatable, lifestyle-driven marketing targeted at highly specific consumer segments. Use the launch of exciting new products to acquire customers, then focus heavily on retaining them.
We ran hyper-targeted campaigns aimed precisely at fitness enthusiasts and busy corporate professionals, using AI-driven ads to test multiple lifestyle-focused creatives. By tying our marketing pushes to the launch of delicious new "gateway" items like protein wafers, and optimizing those specific landing pages, we slashed acquisition costs by 20% and boosted repeat purchases by 22%.
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