Phab (getphab.com) is an Indian food and beverage brand focused on high-protein, nutritious snacks and drinks that blend health and great taste — from protein bars and energy bars to protein milkshakes, and protein powders aimed at boosting everyday protein intake without sacrificing flavor.
Phab operates in a highly competitive healthy snacking and protein nutrition market with multiple established players. The key challenges were:
Building strong brand awareness in a cluttered category.
Educating consumers about the benefits of protein-based snacks.
Standing out against bigger brands with higher budgets.
Optimizing ad creatives that clearly communicate taste + health benefits.
To address these challenges, we focused on a practical and customer-focused approach. We worked on improving brand awareness by positioning Phab as a tasty and healthy protein snack through engaging and relatable creatives. Targeting was refined to reach the right audience, including fitness enthusiasts, working professionals, and health-conscious consumers. We tested multiple creatives and messaging formats to understand what connected best with customers. Along with marketing efforts, the brand also launched new product varieties such as protein wafers in different flavors to attract a wider audience and increase interest.
We implemented a focused digital strategy combining performance marketing and AI-driven ads to improve reach and efficiency. Clear messaging was used to highlight Phab as a healthy and tasty protein snack brand. New product varieties and flavors, including protein wafers, were launched to attract a wider audience. The website and landing pages were optimized to improve conversions.
WeSolveForYou office - Okhla Phase 2 E 48/4, Pocket D, Okhla Phase II, Okhla Industrial Estate, New Delhi, Delhi 110020
